E Commerce Assignment Questions - 863 Words

E-Com-101:E-Commerce ASSIGNMENT QUESTIONS Set-1 1. What is a payment gate-way also discuss how does it Works. A payment gateway is an e-commerce application service provider service that authorizes credit card payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar. sometimes it is referred to it as Internet payment service providers, can provide both a merchant account and the software tools required to process credit card purchases online. The gateway is similar to ATM machine that process credit cards online. The gateway then authorizes the card transaction and processes it through a merchant. Some popular merchant gateways are Authorize.net, ECHO, etc. payment service provider will use secure payment processing to validate the purchaser’s credit card details and confirm whether the purchaser has enough moneys to complete the transaction. If the purchaser’s identifications are valid and there are enough moneys to complete the transaction, payment service provider will start transfer of moneys from the purchaser’s bank account to the merchant account associated with the website, and notify the website that the transaction has been accepted. If the transaction is declined for any reason ( unacceptable authorizations or lacking moneys ) no moneys will be transferred and status information will still be sent to the website. 2. Name the three most vulnerable points in e commerce environment and also discuss whyShow MoreRelatedBusiness Skills for e-commerce Essay1071 Words   |  5 PagesUNIT 1 – Business Skills for e-Commerce Assignment No 1 – Sit 1 Assignment Cover Sheet Qualification HND MQC Level 5 - Diploma in Computing and Systems Development Assignment No Sit No Type Unit number and title U1 – Business Skills for e-Commerce 1/2 1 Academic Year Student Group Home 2013/2014 HND1 - PM Student Name Surname Student ID No Student Email Assessor name Assignment IV Date of Verification Stefan Attard Sarah Diacono Read MoreEcom320 Assignment 2653 Words   |  3 PagesAssignment 1 Assignment 1 is worth 10% of your final grade, and should be completed after Lesson 3. This assignment has two parts: * Part A: six short-answer questions worth a total of 30 marks * Part B: three case analyses worth a total of 70 marks Part A: Short-answer Questions (30 marks total) Answer each question in one to two paragraphs. (5 marks each) 1. What are the main specific functionalities and features included in an e-commerce server (e-commerce suite)? Some ofRead MoreE-business: Marketing and Customer Value Proposition1472 Words   |  6 PagesINDIVIDUAL ASSIGNMENT E-BUSINESS NAME : NUR ALIZA BINTI AFANDI NO ID : 1111101611 INTAKE : DMG JULY 2011 LECTURER’S NAME : MADAM NOR IZZATI BT NOR AZIZ SUBMISSION DATE : 19th SEPTEMBER 2012 CONTENTS NO | CONTENTS | PAGE NO | 1 | INTRODUCTION | 3 | 2 | QUESTION 1 | 4 | 3 | ADVANTAGES AND DISADVANTAGES | 5 | 4 | QUESTION 2 | 6-7 | 5 | QUESTION 3 | 8-10 | 6 | CONCLUSION | 11 | 7 | REFERENCE | 12 | INTRODUCTION I’mRead MoreQuestions On E Commerce Strategy Essay1523 Words   |  7 PagesRESEARCH ASSIGNMENT Name of the Student: MANIKA GUPTA Enrollment No.: 04615903915 Course: MBA-II Batch: 2015-2017 Shift: MORNING Section: A Subject: E-BUSINESS Subject Code: MS-114 Topic of Assignment: Read MoreOrganizational Behavior: Personality Trait of Extraversion and Sales783 Words   |  3 Pagesa level of positive potential in reaching individuals and interested parties. The purpose of this assignment is to analyze the Organizational Behavior in the aspect the personality trait of extraversion and sales. Study how they perform their tasks and experiment ways to improve the way tasks are being performed and present to them a solution which is the creation of the company personal e-commerce system that will solve a real issue in the company of choice as related to F.W. Taylor principle ofRead Moredell supply chain managment1676 Words   |  7 PagesAHND- EHND - SCM – First Assignment S12-2012 Bassam Badran, Ph.D. Page 1 Syrian Virtual University (SVU) Semester S12 for 2012-2013 High National Diploma (HND) In Computing and Business Application Course: Supply Chain Management (SCM) Assignment One – Singular Unit Supply Chain Management Subject HOW DELL IS MANAGING ITS SUPPLY CHAIN Writer Bassam Badran IV Date of delivery 10-10-2012 Due date (submittal) 10-11-2012 Grade 20% References Compiled from several articles in Business Week Read MoreEthical, Social, And Political Issues Of E Commerce Essay1069 Words   |  5 Pages Page 5 of 5 Texas Southern University The Jesse H. Jones School of Business (JHJ) MIS 677 ? E-Commerce ? Reference Chapter - Chapter 8: Ethical, Social, and Political Issues in E-Commerce For Part I read the article provided titled ?Petco Settles with FTC over Cyber Security Gaffe? and answer the following two questions: Did Petco behave ethically in the handling of this data security vulnerability? Justify your answer. Petco behaved ethicallyRead MoreCmgt 554 Entire Course ( Week 1-6 ) Complete Course1596 Words   |  7 PagesCMGT 554 Entire Course ( Week 1-6 ) Complete Course http://uopguides.com/downloads/cmgt-554-entire-course-week-1-6-complete-course/ Visit Website For More Tutorials : http://uopguides.com Email Us for Any Question or More Final Exams at : Uopguides@gmail.com CMGT 554 Week 1 DQ 1 Almost all IT administrators understand the significant part which IT performs in business these days. But, some people in the business community don’t always know the requirement for IT involvement in day-to-dayRead MoreEthical Issues Of Securing Data Security1682 Words   |  7 PagesMeruvu CUW ID: F00439850 Assignment: Term Project - Project 3 1. Topic: Data Security 2. Working Title: Ethical issues in Securing Data 3. Thesis Statement: In this paper the primary motive is to provide the ethical issues related to data security. This paper provides the ethical issues facing by the individuals even the security of the applications is so high. 4. Abstract: Ethical issues are the major concern in todays secured data communication and electronic commerce. Though the applicationsRead MoreDesigning An E Commerce Solution Evaluation Essay1624 Words   |  7 PagesIntroduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Types of E-commerce†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. E-commerce in use by organisations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Fina ncial implications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Designing an e-commerce solution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Introduction. Many businesses have shown that after implementing an e-commerce system into their companies, sales have increased

Police Officers And Body Cameras Essay - 1721 Words

Today, law enforcement agencies, or more specifically police officers, are under constant scrutiny from their peers as well as outside sources. Many of these problems arise from how the police treat and deal with these citizens. There is however a solution to these problems, which can not only improve officer safety, but can also protect anyone else that the officer encounters. The solution to this problem is officer mounted camera systems, or better known as body cameras. These body cameras capture almost everything an officer see’s as well as hears. This allows for protection against a police officer as well as protection for a citizen who was scrutinized for something he or she might have done or not. Body cameras are ever increasing in policing and have many benefit’s as well as draw backs. Body cameras in policing are still new, but more and more agencies are beginning to implement this technology into their line of work. At first police officers were very hesitant to wear these body cameras because they were afraid they would infringe themselves and give away their own privacy. Later, as body cameras were beginning to see more use in the work place, officers began to realize that these very own body cameras that they once thought would only cause themselves harm would actual prove to be useful in a variety of situations. Some of these situations can be citizen complaints, to even backing up an officers use of force. Body cameras can be the one sole thing that can giveShow MoreRelatedEfficacy Of Body Cameras On The Police Officer Essay1737 Words   |  7 PagesEfficacy For Body Cameras In a case highlighted by The police staff an Arizona police officer had a confrontation one day on the job that ended up in a fight with the individual that he confronted. The bystanders videoed the fight but not the whole confrontation. Later on the video taken by the bystanders became viral and put the officer in a bad light with the public for using force with the person he confronted, but luckily for him he was wearing a body-worn camera that was issued to him. TheRead MoreBody Worn Cameras For Police Officers866 Words   |  4 Pagesunder oath. This has become a serious problem, and our police force has found a unique way to stop it. Body worn cameras for police officers on duty are that proposed solution. This technology makes it easier to determine what happened in a particular situation. Body worn police cameras help people to be more honest, have better behavior patterns, as well as keeping the officers who wear them accountable. There are many advantages to body-worn cameras. They can help in a decisive court case where it isRead MorePolice Officer And Wear A Body Camera2872 Words   |  12 PagesJinzhao Lu Writing 102.05 Becky Goldberg Research Paper January 22, 2015 Police Officer to Wear a Body Camera I. MY QUESTION On Wednesday December 3rd 2014, â€Å"Mayor Bill de Blasio announced that the New York Police Department was accelerating its efforts to outfit nearly every patrol officer on the force with body cameras† (Santora and Stewart). While crime has always been a problem for a major metropolitan center like New York City, it is rare to see that the new measures in crime preventionRead MorePolice Officers Wear Body Cameras3487 Words   |  14 Pages Should Police Officers Wear Body Cameras Ken Davis Liberty University Abstract The pedigree of this literary review will outline some of the dimensions and elements that provide empirical research by reliable researchers using reliable methods. The purpose of this paper is threefold. The first purpose is to review the communication and organizational literature on authority in order to illustrate how police â€Å"brutality† assist and continues to evolve. The Federal governmentRead MoreShould Police Officers Wear Body Cameras?1277 Words   |  6 PagesShould All Police Officers Wear Body Cameras? Michael Brown, an unarmed black teenager, was shot and killed on August 2014, by Darren Wilson, a white police officer, in Ferguson, Mo. Brown, an 18-year-old African-American was fatally shot and killed in the street shortly after robbing a convenience store. The disputed circumstances of the shooting of the unarmed young man sparked existing tensions in the majority-black community and law enforcements in Ferguson, Mo. The event received considerableRead MoreThe Fight For Cameras : Police Officers Should Wear Body Cameras1236 Words   |  5 Pages8548488 The Fight for Cameras: Why Police Officers Should Wear Body Cameras In 2014, the shooting of Michael Brown in Ferguson Missouri sparked an outbreak of protests and negative attention against the nation s law enforcement. Michael Brown was shot and killed and the whereabouts of what actually happened were very unclear. Was it an accident? Was it intentional? Did Michael Brown give a big enough reason to be shot at or was the cop abusing of his power? So many questions were asked and manyRead MorePolice Officer Body Worn Cameras : Privacy Concerns966 Words   |  4 Pagessuch as domestic violence abuse, the recordings documented from these body worn cameras can be very useful in the prosecution process, especially with witnesses that are reluctant to share what happened at the scene because the one inflicting harm was a loved one. Michael D. White, author of a project funded by the U.S. Department of Justice titled, Police Officer Body Worn Cameras- Assessing the Evidence, points out that the cameras are useful, â€Å"in providing an exact record of the demeanor and languageRead MorePolice Officers Should Be Tried For Wear Body Cameras965 Words   |  4 PagesPolice Officers Should Be Able to Wear Body Cameras So far over social media we have seen so many police brutality situations where they were in a position of having a stronger voice over witnesses and videos. The way the police system works is that they do not want to see their best men get into judicial trouble. What do I mean by that is having to sit in front of a judge. Looking in on outside of the situations I could tell police officers worked together to try to prove a cop was not in the wrongRead MoreShould Police Officers Be Required For Where Body Cameras?1479 Words   |  6 Pages Should Police Officers be required to where Body Cameras Ken Davis BUSI600 Section # BO5 June 21, 2015 Abstract The pedigree of this literary review will outline some of the dimensions and elements that provide empirical research by reliable researchers using reliable methods. The purpose of this paper is threefold: The first purpose is to review the communication and organizational literature on authority in order to illustrate how police brutality assist and continues toRead MorePolice Officers And Body Cams1583 Words   |  7 PagesPolice Officers And Body Cams Imagine if every police officer in the United States had to be required to wear body cameras. The questioning between officer Darren Wilson and Mike Brown could have been solved if a body camera could have captured the incident. This can increase the better outcomes of police officers and their job. People will be able to see everything that happens through the camera s lens. How do you feel about body cameras being worn? Even though some people believe police officers

Marketing Strategy Tactics

Question: Explain the development Of Marketing Objectives, Strategies And Tactics For Jaguar Land Rover. Answer: Marketing objectives: Marketing objectives are defined as the set of goals determined by an organization with an aim of promoting its services and / or products to the potential customers which should be achieved within a specified time period. Marketing objectives of a company for a particular product may include the SMART strategy (Elliott, Rundle-Thiele and Waller, 2012). For the company Jaguar Land Rover, SMART objectives include: S Specific the aim of the company was to be the Best Manufacturer in its home country. M Measureable the objective should be measurable, such that, the progress of the company be understood. For Jaguar, its objective is measurable as to win the award of Best Manufacturer takes the company to a higher level. A Actionable only to set an aim is not the appropriate application of SMART theory, but to perform accordingly to achieve the goal is the main objective. Jaguar started to work hard to achieve their aim. R Realistic the aim should be realistic, that is, practical and achievable. For Jaguar, the aim was realistic that is, to be the best in its home country. T Time bound within one year, the company aimed to be the best, and in the year 2014 only, Jaguar has been named as the Best Manufacturer. Target and positioning: Target: Target means to achieve the specified goals, which are pre-defined by the company. There are three types of target. They are: when there is no major difference between customer characteristics, then the company usually decides to develop only one marketing mix for the whole target market. Companies that lack marketing orientation might follow this strategy (Grewal and Levy, 2012). For example by the year 2020, jaguar decided to create lower carbon vehicle. in differentiated marketing strategy, the differences between marketing segments are exploited by designing a particular marketing mix for each and every segment (Kotler and Keller, 2012). Here separate brands are formed for each segment. For example the owner of the brand Land Rover is more or less 10 years younger than the medium age of Jaguar brand. This difference is made by the company by launching brands for more adventurous, design and style oriented consumers. it involves designing of a promotional message that is related to the benefits desired by a particular segment as the company understands the requirement and motivation of a particula r segments customers, thus design a specialized marketing mix (Kotler and Keller, 2012). This is occurred because sometimes company may not be able to serve all the segments. For example Jaguar Land Rover is the SUV, i.e. sports utilizing vehicle is for specific targeted customers. Positioning: Product positioning is position of a product in consumers mind. So the marketers design appropriate marketing mixes to create their desired product positions (Pride and Ferrell, 2012). Positioning strategies can take any of the following forms or a combination of the following: Specific product attributes Benefits offered Usage occasions Classes of users But the company Jaguar follows the USP theme for product positioning that is, Unique Selling Proposition theme, which includes the rubric Alive. This logo not only represents the refreshment of the logo, but also a global advertisement of largest branding campaign. The new logo of Jaguar brand is Leaper and Growler having a new font and a new corporate identification represents the refreshed image and the underline confidence the company has in its existing products and even the vision the company has for its future. Market Attractiveness: The term is used to describe the possibilities of high profit one might obtain by investing in a market or business (D. Alkire, 2014). Generally, the companies like Jaguar before entering into the market like U.S. perform various types of analysis to determine the prospect of the company, by identifying the size of the market, depth of the market, and the number of potential consumers. Report of all these analysis was positive, thus today Jaguar has became the Best Manufacturer in U.K. Competitive Position Of Jaguar In The Market: Jaguar Land Rover made record sales in the year 2013. It beats the sales of its competitors Mercedes and Audi in the market of U.K. the Land Rover brand sold about 55,000 vehicles in U.K., which is about 25 % more than the previous year. This indicates the smooth progress of the company Jaguar in its competitive market. Positioning of market segmentation: In each segment of market, consumers share same type of likings. Division and subdivision of a huge homogeneous market into distinguishable segments based on similar wants, or demand is called market segmentation (McDonald and Dunbar, 2012). It is of three types: Homogeneous preferences Here all the customers have of similar likings. Diffused preferences It means all of the customers are having different types of needs and likings. Clustered preferences Here, the firm gets three choices it might position in the centre with a aim to hop in all segments; it might have a aim to occupy the largest segment of the market or several brands may be developed for each different market segment. Jaguar follows the third option, thus it has launched various brands, each for different market segment. The targeted market of Jaguar consists of individuals who are having age of more than 40 years and have a record of high net worth retail customers. Business level strategies: Business level strategy means the way, by which a firm competes, concentrates on meeting competition, protect market share and earn profit at business unit level through one of the following methods: Cost Leadership: A particular company achieves cost-leadership when it becomes the industrys lowest-cost provider (Lemper, 2012). It must achieve a cost advantage in ways difficult for rivals to copy. A cost advantage can be achieved in 2 ways: a) by reducing the cost better than the competitors. b) By revamping value chain for bypassing costly activities. A cost leadership is appropriate when: Competition of price among sellers in very high Many sellers selling standardized commodity-type product Few ways to effectively differentiate products Product usage is similar among buyers Large number of buyers and have strong bargaining power An entry barrier is needed to discourage potential new entrants in the industry. Differentiation: Successful differentiation allows a firm to Command a price premium and thus avoid price competition, sales increases, earn loyalty of consumers. Differentiation improves profitability. A company can be differentiated according to lines of products, services, channels, people or image. Products are classified based on features, style or design. Service differentiation can be gained through speedy, convenient or careful delivery. When buyers are unable to discriminate between product brands, they look for company image. For example, logo and symbol of Jaguar provides brand recognition and image of the company. Focus: A firm concentrates on very small or narrow market segment called niche market. This strategy is appropriate if the niche market is profitable and has good growth prospects; industry leaders are not keen on a presence in the niche market; industry leaders are not willing to address the highly specialized needs of niche market which will divert attention from their more important and bigger segments; the industry has many niche markets being served by different firms; few rivals are attempting to enter the niche market (Strohhecker and Grler, 2012). Strategy implementation and control: The translation of some specific strategy into actions of organization with the aim to achieve strategic objectives is known as strategic implementation (Deng, 2012). This implementation is done for the betterment of the company regarding the performance of the company and the competitive advantage. Organizational structure provides additional value to tasks, employee roles, quality, but it is not sufficient to motivate employees, thus, organizational control is also required. This control provides managers with motivational incentives for employees, feedback on employees and performance of the organization. By applying this organizational control, Jaguar has succeeded in its business. Marketing Mix Programme: : Product, Price, Place and Promotion are the elements of 4 Ps. Product: There are various products or models of Jaguar with various facilities, like Jaguar XJ(X351) which is a luxury passenger car with a 4 door saloon. These various products of Jaguar attracts customers. Price: Price of a particular car depends on various features like types of engine oor model. In most cases a premium price has to be paid by the consumers for a new XJ because of a strong brand loyalty or class association (Kotler and Sheth, 2012). Promotion: in case of Jaguar, promotion takes place by magazines, newspapers, business reports. Dealerships themselves are one of the important sources of promotion. Place: Jaguar is considered as a worldwide company having high sales and strong network of distribution. Ford acquired Jaguar in 1989 which sheared some common dealerships with Land Rover. 7Ps: People, Process and Physical evidence are the elements of extended service mix. The extended market mix is used by Jaguar for the betterment of the company. People: The term people refers to all those persons who are involved in the process of production and consumption of a service. They include the front-line employees of a service organization and the customers purchasing the service (Martin and Schouten, 2012). Recruiting the people with the right attitude is extremely necessary for service organizations. In Jaguar, the sales persons play the main role, as they interact with the customers and thus bring in revenue for the company. Process: A process indicates the methods of producing and delivering a service. It measures the extent of involvement and participation of customers reargued in service, creation and delivery (Kotler and Armstrong, 2012). Therefore, in Jaguar, the process determines the role of the service person and the consumers. Physical Evidence: Physical evidences of Jaguar include the services provided by the company towards its customers, the loyalty, and also the comfort. All these services are intangible in nature. Routes To Competitive Advantage Creation: Jaguar is a very special brand, having proud heritage to car enthusiasts. Thus dealership staff should retain the product knowledge in order to embody the brand with the aim to deliver well customer experiences. The main responsibility of protecting the prestige of the brand lies with the employees who are in frontline customer contact (BratiĆ¡, 2011). These experiences of brand are seemed to be the main for competitive advantage. Thus, the focus is on the quality people in dealership department, as this is the key to future success of the company Jaguar. Achieving Differentiation: Substantial potential differentiation is the differentiation achieved by the company Jaguar, than the other companies, due to the differences in the products and the services provided by Jaguar, positive long term impact on the entity helps in value addition, and the qualitative factors are difficult to defend. Offensive And Defensive Competitive Strategies: In Offensive marketing strategy, it attacks the weaknesses of the competitive and emphasized companys strengths, but never the industry leader (Krstic and Becic, 2011). For example Jaguar by using offensive strategy targets the products of other established companies of the same industry and thus introduces new products. When a company seeks to introduce better products in the market than the existing one, it is called defensive strategy (Lok, 2005). Jaguar uses both of them for the betterment of the organization. Competing Through The New Marketing Mix: The new marketing mix strategy involves the expended market fix (Glisby and Holden, 2011). That means Jaguar used to follow 4 Ps but later for betterment of the company started to use 7 Ps. Thus Jaguar started to focus on the People, Process and Physical evidence. Competing Through Innovation: Innovation is the main objective of the company Jaguar. Thus, the company has enriched so far. Jaguar Land Rover won the Altair Enlighten Award in the competition of the year 2014, for the implementation and development of the concept of its premium lightweight architecture design on latest Range Rover (Orstavik, 2014). Competing Through Superior Customer Management: The major competitive advantages can be achieved through customer satisfaction like after sales servicing, word of mouth, higher prices and many more. This is the thumb rule followed by Jaguar to gain, retain and maintain customers, and thus can easily manage the customers of the company. Internal And External Development: The company Jaguar is internally well developed, as it has huge assets, and has the internal strength of a large number of employees, high brand value, culture identity is rich and has increased R D and marketing investments. External development includes the strategic allowances and joint ventures. Strategic allowances mean a company partners with other in order to earn advantage by working together (Larraneta, 2012). For example, the automotive division of Alibaba Group Holding Ltd. has entered into alliances with Jaguar to extend its sales and to provide best customer services in China. For extension of the business, British company Jaguar Land Rover make a joint venture with a Chinese company Chery Automobile and established its first manufacturing unit in China. Conclusion: Thus it can be concluded by analyzing the marketing objectives, strategies and tactics of the company Jaguar Land Rover that the company is running smoothly and successfully in its home country U.K. and also in the overseas. The company has the objective to be the Best Manufacturer, best in customer service, and best analyst of the market to gain new customers from different segments and to maintain the existing customers by launching new products and modifying the existing ones. References: BratiĆ¡, D. (2011). Achieving a Competitive Advantage by SCM.IBIMA Business Review Journal, pp.1-13. D. Alkire, T. (2014). The attractiveness of emerging market MNCs as employers of European and American talent workers.International Journal of Emerging Markets, 9(2), pp.333-370. Deng, W. (2012).Future control and automation. Berlin: Springer. Elliott, G., Rundle-Thiele, S. and Waller, D. (2012).Marketing. Milton, Qld.: John Wiley and Sons Australia. Glisby, M. and Holden, N. (2011). Mastering tacit corridors for competitive advantage: Cross-cultural knowledge creation and sharing at four international firms.Glob. Bus. Org. Exc., 30(5), pp.64-77. Grewal, D. and Levy, M. (2012).Marketing. New York: McGraw-Hill/Irwin. Kotler, P. and Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kotler, P. and Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Kotler, P. and Sheth, J. (2012).Legends in marketing. New Delhi: SAGE Publications. Krstic, I. and Becic, S. (2011). Implementation of marketing strategy: Factor of competitive advantage.Marketing, 42(2), pp.118-126. Larraneta, B. (2012). Enriching strategic variety in new ventures through external knowledge.Strategic Direction, 28(10). Lemper, T. (2012). Five trademark law strategies for managing brands.Business Horizons, 55(2), pp.113-117. Lok, C. (2005). A defensive strategy.Nature, 437(7063), pp.1392-1393. Martin, D. and Schouten, J. (2012).Sustainable marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. McDonald, M. and Dunbar, I. (2012).Market segmentation. Chichester: John Wiley Sons. Orstavik, F. (2014). Competing through innovation: Technology Strategy and Antitrust Policies by David J. Teece.Science and Public Policy, 41(2), pp.257-258. Pride, W. and Ferrell, O. (2012).Marketing 2012. Mason, Ohio: Cengage Learning. Strohhecker, J. and Grler, A. (2012). Implementing Sustainable Business Strategies.Syst. Res., 29(6), pp.547-570.

Tall Chai free essay sample

â€Å"Grande Cappuccino!† â€Å"Venti Caramel Mocha!† Caught in the coffee chaos at Starbucks, I stand impatiently in line waiting to order my chai latte. As I wait, I glance at the piles of low-fat blueberry muffins and stretch my neck to steal a glimpse at The New York Times. A dark green book catches my eye. I lean over to pick it up and my mundane morning coffee run is interrupted. An African boy around 10, eyes downcast, flip flops hanging off his feet, and an AK-47 slung across his back, is pictured on the cover. Memoirs of a Boy  ­Soldier – the words linger in the drifting smell of coffee and paint a different light on this casual Starbucks trip. Memoirs of a Boy Soldier. The title spins in my head. The book resonates with my spirit, and I am reminded of a quote I heard on a BBC radio interview. The man being  ­interviewed was Andrew Harvey, and he encouraged young people not to follow their â€Å"bliss† (as Joseph Campbell suggested) but to follow their â€Å"heartache. We will write a custom essay sample on Tall Chai or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Discovering Memoirs of a Boy Soldier in Starbucks that day reminded me of this quote, of my bliss and my heartache. My bliss is writing creative stories about goblins who suffer from dry skin. My bliss is exploring French history and then telling the story of the French revolution from the perspective of a pink French poodle. When I’m in the creative process of writing a story, I want to wake up at dawn and get the day started.  ­Focusing on the world of imagination is a secret  ­passion, one I can slip into during pre-calculus class and when I feel alone in a crowd. Expressing my feelings in the present moment is difficult due to my introverted personality and the fear of how my words will affect others. Therefore, I take the unspoken words and put them into stories. Writing gives me the opportunity to express my inner world of imagination and feelings. Writing serves as an escape from harsh realities. But the book I am holding in this line will not be an escape; this book will awaken me to the horrors of war and reveal the cruelties of human nature. I realize I could easily put it down, buy my tea, and return to my world of ACT prep and the latest text message from a friend. This book could be forgotten. But the boy on the cover haunts me. I pretend I have the power to reach into the photograph and pull him into Starbucks with me so I can buy him a peppermint hot chocolate and see childhood reborn in his eyes. Since the world of imagination is my bliss, then my heartache is children who are robbed of their chance to experience the world of imagination. As the coffee line moves, I am now one customer away from the counter. I realize the author, Ishmael Beah, and I both write to reveal our inner journeys – a form of therapy through the written word. Reading his book will break my heart but at the same time feed the fire that burns within me, that grows stronger and more vibrant with each story about cruelty toward children. This fire hisses and demands change for the forgotten children of the world. If I follow my bliss, I could be writing for myself, to show the world my wisps of imaginings. By following my heartache I could contribute to the greater good. I could use my writing to help others, to share the stories of people who have been pushed to the side and cannot speak out themselves. My heartache is the abuse of innocent children, and through writing I can help their voices be heard. I place Memoirs of a Boy Soldier on the counter and order my drink. Like the author, I want my inner voice to speak powerful words that will in some way, however small, evoke change and bring peace in our world.